I don’t know which phrase gives me more pause when deciding to purchase airline tickets for my future travel dates. Air fare increases or additional fees. I think that the airlines have decided that marketing the phrase as ‘increased fees’ gives consumers a false sense of an item of being taken off in the future. Most people assume fees are temporary items that have been added to get through a short period of time. Increased air fares are straight foward – they are increasing their rates and they is no chance that they will go back down – well unless they have a sale. But even those fall under a false security – sales often happen after an airline announce a fare increase.
Recently several major airlines have announced that they will be adding a ‘high peak travel fee’ to their air fares. Basically that means that during the times when the most people travel, such as during holidays and summer breaks that they will be adding an additional fee starting at $20.00 per person.
I understand that cost increases are necessary at times, I also understand people in business trying to make a profit. So I ask that the airlines to consider being honest with the traveling public – just make a fare increase and stop with all the ‘fees’ and the false hope of the possibility that all these fees will someday just go away. They won’t and I’d personally would like to just have pricing up front and simple.
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